The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand (9780060007737)

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Product details

• Format Paperback | 272 pages
• Dimensions 187 x 235 x 17mm | 361g
• Publication date 20 Mar 2011
• Publisher HarperCollins Publishers Inc
• Imprint Harper Business
• Publication City/Country New York, United States
• Language English
• Edition Statement Reprint
• Illustrations note w. figs.
• ISBN10 0060007737
• ISBN13 9780060007737
• Bestsellers rank 88,291

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